Privacy Policy

Fork Truck Warehouse (“we”, “us”, or “our”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website forktruckwarehouse.com (the “Site”).

We are a family-owned forklift sales business established in 1971, based in Liverpool, United Kingdom. As a UK-based company, we comply with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

Fork Truck Warehouse is the data controller responsible for your personal data. If you have any questions about this Privacy Policy or our data practices, please contact us using the details provided at the end of this policy.

We may collect the following types of information:

Personal Information You Provide

• Contact Information: Name, email address, phone number, company name when you submit enquiries or contact forms
• Trade Account Information: Business details, contact information, and login credentials when you register for a trade account
• Communication Data: Records of correspondence when you contact us
• Transaction Information: Details relating to quotes, deals, and orders

Information Collected Automatically

• Technical Data: IP address, browser type and version, device information, operating system
• Usage Data: Pages visited, time spent on pages, navigation patterns
• Cookie Data: Information stored in cookies (see Section 7)

We use your information for the following purposes:

• To Provide Services: Respond to enquiries, process quotes, manage trade accounts, and facilitate transactions
• To Communicate: Send you information about products, deals, and updates relevant to your interests
• To Improve Our Site: Analyse usage patterns to enhance user experience and functionality
• To Manage Accounts: Authenticate trade account users and maintain account security
• To Comply with Legal Obligations: Meet our legal and regulatory requirements
• To Protect Our Interests: Detect and prevent fraud, abuse, or security incidents

We process your personal data on the following legal grounds:

• Contract: Processing necessary to perform a contract with you or take steps at your request before entering a contract
• Legitimate Interests: Processing necessary for our legitimate business interests, such as improving our services and marketing
• Consent: Where you have given clear consent for specific processing purposes
• Legal Obligation: Processing necessary to comply with our legal obligations

We may share your information with:

• Service Providers: Third-party companies that help us operate our business (e.g., hosting providers, payment processors)
• Professional Advisers: Lawyers, accountants, and insurers where necessary
• Legal Authorities: Where required by law or to protect our legal rights
• Business Transfers: In connection with any merger, sale, or acquisition

We do not sell your personal information to third parties. When we share data with service providers, we ensure appropriate contracts are in place to protect your information.

Our Site uses cookies and similar technologies to:

• Essential Cookies: Enable core functionality such as trade account authentication and session management
• Functional Cookies: Remember your preferences such as language selection
• Analytics Cookies: Help us understand how visitors interact with our Site

You can control cookies through your browser settings. However, disabling certain cookies may affect the functionality of our Site, particularly trade account features.

As we serve customers globally, your information may be transferred to and processed in countries outside the UK. Where this occurs, we ensure appropriate safeguards are in place, such as:

• Transfers to countries with adequate data protection laws
• Standard contractual clauses approved by the UK authorities
• Other legally recognised transfer mechanisms

We retain your personal data only for as long as necessary to fulfil the purposes for which it was collected:

• Enquiry Data: Retained for up to 3 years after your last interaction
• Trade Account Data: Retained for the duration of your account and 7 years thereafter for legal compliance
• Transaction Records: Retained for 7 years as required for tax and legal purposes
• Marketing Preferences: Retained until you withdraw consent

Under UK data protection law, you have the following rights:

• Right of Access: Request a copy of the personal data we hold about you
• Right to Rectification: Request correction of inaccurate or incomplete data
• Right to Erasure: Request deletion of your personal data in certain circumstances
• Right to Restriction: Request restriction of processing in certain circumstances
• Right to Data Portability: Receive your data in a structured, machine-readable format
• Right to Object: Object to processing based on legitimate interests or for marketing purposes
• Rights Related to Automated Decision-Making: Not be subject to decisions based solely on automated processing

To exercise any of these rights, please contact us using the details below. We will respond to your request within one month.

We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure, or destruction. These measures include:

• Secure HTTPS connections for all data transmission
• Encrypted storage of sensitive information
• Access controls limiting who can access personal data
• Regular security assessments and updates

While we strive to protect your personal data, no method of transmission over the Internet is completely secure. We cannot guarantee absolute security.

Our Site may contain links to third-party websites. We are not responsible for the privacy practices of these sites. We encourage you to read the privacy policies of any third-party sites you visit.

Our Site is not intended for children under 16 years of age. We do not knowingly collect personal data from children. If you believe we have collected data from a child, please contact us immediately.

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated revision date. We encourage you to review this policy periodically.

If you have concerns about how we handle your personal data, please contact us first so we can try to resolve the issue. You also have the right to lodge a complaint with the Information Commissioner's Office (ICO), the UK supervisory authority for data protection:

www.ico.org.uk

If you have any questions about this Privacy Policy or wish to exercise your data protection rights, please contact us: